one fish sharing his amazing marketing strategy with another fish

Beginner’s Guide to Digital Marketing: Develop a Strategy

And, we’re back! Two weeks ago, we discussed market research and how to find out more about the people you’re trying to market to. Your audience. This week, we’re focusing on what to do with that information. There are many different approaches to building a digital marketing strategy, and the approach that works best will […]

Blogger looking for blog topics

Finding Blog Topics with Facebook Ad Manager? Show me!

  Like any good blogger (or blogger who thinks they’re good), I’m always on the lookout for things to write about. Topics my audience might be interested in, but also topics that I actually know about. Facebook Ads Manager is a great place to start, whether or not your pages have a little bit of […]

Data detective sleuthing out market intelligence

Beginner’s Guide to Digital Marketing: Market Research

Let’s start our digital marketing cheat sheet series with a little secret: Everything I’m about to talk about in this series depends 100% completely on your target market. You know, the people who are most likely to buy what it is you’re selling. And you need to know everything about them. Where they spend their […]

Kitty is intimidated by digital marketing

Beginner’s Guide to Digital Marketing: Getting Started

So, you want to be a digital marketer, huh? Whether you’re wanting to jump in full time, or you own a business and want to get going online for yourself, or even if you’re a seasoned marketing professional wanting to get back to the digital basics, having a strong foundation is important. Still not sure […]

gregsnewby friday fivepack

How to Market Your Business on Social Media and More! – Friday Fivepack

Hopefully everyone is having a great holiday weekend. These short weeks are a blessing and a curse. Love spending more time with the family. Sucks that I still have to get work done. But it’s America’s birthday, so crack open a cold one from your sixpack and do some reading on how to better market […]

Lumberg - add all the reporting metrics

What Digital Marketing Metrics Actually Matter?

In the magical, measurable, buzz-word-laden world of digital marketing, it’s a little tough for the uninitiated to disseminate what metrics mean the most and which don’t mean jack. With agencies on every corner promising you the moon and the stars, how are you to know whether or not they’re actually being effective for you? You […]

gregsnewby friday fivepack

Blogging tips from Iacquire and Moz, Google Changes & More! – Friday Fivepack

Hey there, internets! As promised in my first blog post, I’m launching the Friday Fivepack series. Basically, a Friday Fivepack is a list of five blog posts or articles I read this week that I found particularly interesting. And I wanted to share them with you! 3 Bad Business Blogging Strategies You Might Be Using Like […]

productivity meme

My Favorite Productivity Tools, with Tips & Tricks

Okay. My first official blog post. Been wanting to write some blogs for quite a while, but I actually have a good excuse to make that happen now. The launch of my website and the jump back into the freelancing world is just as good a time as any. I plan on blogging about a […]