Email Gold: a blog about killer email marketing.

We’ve all heard your marketing has to tell a story, but HOW do we make that story interesting? This week, I dive into 3 proven storytelling frameworks that’ll make your customers beg to buy. WITH examples for each! TRANSCRIPT Hey everybody! Today, I want to talk about one of my favorite topics – storytelling in…

Today, I’m talking about the elusive Sender Reputation Score. It’s like a credit score for your email sender reputation, and it can make or break your email marketing program! To learn more about this mystical score or talk about how we can make yours the best it can be, visit https://gregsnewby.com/contact/ and send me a…

Hey, y’all. Today, I want to talk about subject lines. More specifically, personalized subject lines. Personalizing emails is one of the best ways to engage your list, and personalizing the subject line in particular is a great way to grab someone’s attention and get them to open your email. After all, according to Digital Marketer,…

Are you sending the same email to your entire list? Well, don’t! Email list segmentation is a powerful tool to make sure your users are getting emails they are specifically interested in. Let’s talk briefly about what segmentation is and why it’s important. Then I give you 3 examples you can implement today! And if…

Emails from a PERSON >>>> email marketing from some random company. Every time. When you get some highly designed email from a nameless, faceless marketing person at a company, you already know it’s a sales message without even looking at it. And, you know they sent the same message to thousands of other people, too.…

Scaling a coaching business is a delicate balance between expanding reach and maintaining the intimate, personalized touch that coaching demands. We all want to grow revenue and work less, but how do you strike that balance without leaving your clients feeling like just another number? Building a Solid Foundation: Brand Credibility Your brand’s credibility is…

The allure of AI copywriting tools is undeniable. Faster, more efficient workflows and more creative content? Who wouldn’t jump at that idea? But, of course, there’s more than meets the eye. And, a TON of controversy. Some people swear by AI. They’ve cracked the code and found what works for them. Others are disappointed by…

It’s so much cheaper to retain clients than it is to find new ones. Onboarding. Getting to know each client. Each client getting to know you. Building rapport. Plus, prospecting, networking, and cold-outreach isn’t everyone’s favorite. Especially among coaches. So, we spend a lot of time worrying about client retention. We’ve all been on the…

You WANT people to unsubscribe from your email list. Yes, you read that right! As a development coach or consultant, it might seem counterintuitive, but losing people who aren’t into your email messages is actually beneficial for your email marketing strategy. Unsubscribe – What It Actually Means An unsubscribe happens when one of your email…

Are you a coach struggling to get the engagement numbers you’re hoping for from your email marketing? You’re not alone. Many coaches find it challenging to create emails that not only get opened but also lead to clicks and conversions. One powerful strategy to overcome this challenge is email list segmentation.  If you’ve been around…