Email Gold: a blog about killer email marketing.

By now, we’re all pretty familiar with email scheduling services like Mailchimp. You have an idea for an email, you schedule it to send to your list at a specific time on a specific day, and then cross your fingers that sales come rolling in. But what if there was a better way? What if…

Are you tired of marketing that’s as dry as your grandma’s oatmeal? Do you want to spice up your copywriting and make your customers sit up and take notice? Then you need to work on getting better at storytelling! I harp on storytelling a lot. It’s a good tool to build instant rapport with customers.…

…when your emails are boring. Look, I get it. Sometimes the things we have to sell aren’t the most exciting. But, do you know what separates good copywriters from the truly great ones? The difference between copywriters who make a few grand per month, barely covering their bills, and the ones who make a few…

Have you ever noticed how much time people hanging out in a public place spend on their phones? Waiting in line at a concert, waiting room at the dentist, waiting while the mechanic changes their oil, taking a break at work. It’s as pervasive, if not more so, than smoking cigarettes used to be back…

And A Bonus RV Tip! Well, it finally happened. The archnemesis of any RVer. Water where it’s not supposed to be. If you do this hobby long enough, even if you’re diligent with all your preventative maintenance and tackle repairs before they become bigger problems, leaks still happen sometimes. Now I have to decide: Do…

Doing the same old marketing you’ve always done is an easy place to default to. It’s comfortable, you know it works to some degree, and you don’t have to spend a lot of time trial-and-erroring things. But that’s a bad pit you want to avoid at all costs. Complacency is the enemy of innovation, and…

Hooray! Someone clicked on your ad and liked your sales page enough to register to download an ebook. The hard part is over and now we just wait for their money to come streaming in, right? Wrong. Auto-responder emails aren’t a slam dunk. It’s easy to assume that someone will fill out a form on…

Breakfast is the most important meal of the day. Or so they say. Personally, I think a good morning routine is more important. Breakfast or not. Don’t get me wrong. Breakfast food is probably the best food group in the history of the planet. But, a good morning routine gets you out of bed, wakes…

Remember last week, I talked about the email bus and what a terrible analogy that was? Your email list doesn’t want to be pushed somewhere. Here’s a perfect example of an email bus I got recently: Yes, that’s an email, not a web page. I don’t want to sound rude, but that’s like 15 buses within one…

Someone recently told me about an exciting breakthrough with one of their email clients. “Email marketing is like a school bus!” the client excitedly blurted out in a meeting. “How so?” my friend asked. The client eagerly went on to say that an email is a form of conveyance and it shows up to take…