Email Gold: a blog about killer email marketing.

“Those stories you tell in your emails – are they all 100% true?” It’s a question I got from a client recently. And, the answer? Not 100%. Sure, I embellish here and there to make them more interesting, more entertaining, or more relevant to the subject matter. But they’re all based on real experiences, whether…

We’ve already discussed the importance of email marketing automation and went over a brief overview, but you might be feeling stuck still. It’s a big process and can be hard to figure out how to even get started. But, don’t worry. I’ve created a step-by-step guide to take you from zero to email automation hero!…

If you want to increase your email marketing ROI, you need to do less selling. But, to create revenue, you have to sell. Business 101. It’s a fine line to balance, and the instinct is to always have some kind of sales ask in your emails. The thing is, though, selling constantly only increases one…

Are your engagement numbers struggling? Having trouble getting the opens and clicks you’re hoping for? One thing that influences open rates is writing killer subject lines. The other thing is subject matter. And this counts for click rates, too. If your topics aren’t relevant or interesting to your list, they ain’t gonna open or click.…

And, we’re back! Since we recently discussed email metrics and what they mean, let’s jump into the world of A/B testing. You’re probably thinking: “A/B testing? Sounds like technical, complicated, science-lab stuff.” But stick with me, and I promise you’ll see just how simple and powerful it can be. What’s the Deal with A/B Testing? So,…

If you’ve been around here any amount of time, you know my jam is discussing storytelling and how to better connect with your email list. But an oft-overlooked but equally important (and, let’s be honest, sometimes overwhelming) piece is all those metrics your email software collects. These numbers tell you how your campaigns are performing…

Howdy! I’ve been thinking a lot about client testimonials lately, and it’s time to chat about it. They’re like your business’s cheerleaders, providing social proof and building credibility. It’s really hard to beat that section in your marketing that says, “But don’t just take my word for it. Let’s hear from several of my happy…

Hey there, fellow email wranglers! Today, we’re diving into the trifecta of email marketing power: trust-building, storytelling, and identifying pain points. And here’s the kicker — we’re doing it in a way that won’t leave you feeling like you’re a door-to-door salesperson begging your customers for money. Understanding the Value of Trust in Email Marketing…

Last week, I talked about how you’re probably taking the wrong approach to content monetization. If you’re consultant, content creator, or solopreneur with a sizable email list, you’re leaving cash on the table without even realizing it! Today we’re going to dive deep into more specifics on how a solid email list is a goldmine of…

Man, I see post after post on the big publishing sites talking about how much (or more accurately, how little) people make on the Medium partner program and the like. And, it’s the same song and dance with Youtube monetization. Then you have people crashing their blogs and wrecking the user experience with ads all…